Fashion is global, and trends know no boundaries in the digital age. And yet many major cities have retained their very own identities when it comes to this theme. Four fashion-loving content creators said Yes to the adventure of discovering those cities, getting to know local designers, and becoming "fashion locals" themselves. They travelled to their individual destinations with Lufthansa, of course. See how they got up close and personal with the local fashion scene in our videos here.
Avant-garde and Tradition in Tokyo
In this metropolis of 38 million people, Italian influencer and blogger Federica Delsale meets Miho Ogata – designer of the Open Sesame Club label – and discovers a place that has produced fashion greats such as Rei Kawakubo, Yohji Yamamoto, and Issey Miyake.
Ready to immerse yourself in Tokyo's fashion scene?
Book a flight and write your own unforgettable fashion story.
Folklore and Modern Design in Mexico City
Fashion influencer Florette Nacer set off from Bordeaux in France to Mexico City to familiarise herself with the local scene. She was helped by fashion designer Carla Fernandéz, who combines contemporary design with Mexican craftsmanship and traditional textile techniques.
Ready for a magical fashion experience in Mexico City?
Book a flight and get to know Central American style.
Diversity and Joie de Vivre in Johannesburg
Strong colours and prints characterise the style of South African designer Thando Ntuli-Sommie and her label Munkus. Her glamorous visitor, who is not only known for her creative, self-designed looks, but also stands for a colourful and diverse world: Drag queen Carmen Farala from Spain. The two explore Johannesburg's fashion scene together.
Ready for a style safari through Johannesburg?
Book a flight and visit South Africa's fashion capital.
Craftsmanship and Style in Bengaluru
Art and India’s lush natural beauty inspire Mani Shanker Singh and Ritu Jain to craft their minimalist yet sophisticated designs. The duo are the founders of the label Son Of A Noble, or SNOB, as it’s known. They welcome fashion enthusiast and content creator Mark Frost to their Bengaluru studio, taking him on a journey through exclusive menswear boutiques and the world of traditional Indian festive attire.
Ready for a fashion and design journey in Bengaluru?
Book a flight and be inspired by Indian fashion.
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