Goosebumps – unforgettable fan moments

It starts on the way to the stadium. Everywhere you look, there is a colorful sea of scarves, flags, and other fans. Then, in the stadium, goosebumps as the teams enter the field. The game, the excitement, the moment just before something big happens and no one can sit still – the appeal of live sports is incomparable. It's about that electric atmosphere that captivates fans. It's the wonderful feeling of being part of something bigger, of sharing the excitement and cheering with thousands of people.

Whether on the golf course, playing exotic trend sports or in the world's major stadiums: experiencing for yourself, when silence gives way to cheers and unknown persons become legends is simply indescribable – pure goosebump moments.

Follow your passion. 2025 is your year. Immerse yourself in the magic of live experiences. Feel the unique atmosphere, the enthusiasm and join in the celebrations. Experience moments that will stay with you forever: moments that make you happy. 

Experience the superlative: basketball in the USA

For so many people, the best sports show on earth is basketball in the United States. Unbelievable plays, dunks, crossovers, ankle-breakers, and shots that seem out of this world. Whether Eastern or Western Conference, whether in New York, Detroit or San Diego, whether with the Celtics or Bulls, the Nuggets or Lakers – no matter where in the USA and with which club: to be there live when the NBA stars take the court is certainly one of those once-in-a-lifetime moments.

Dallas is particularly exciting. Not only did Dirk Nowitzki celebrate great successes here with the Mavs, but the Texan metropolis and the Lone Star State are an absolute highlight for anyone who wants to explore the American way of life intensively. From barren badlands to inviting coastal sections to green hills and endless prairies – Texas offers plenty of space for diversity and adventure.

Dream football in Switzerland

Make sure you get your fan scarf and jersey! Between July 2 and July 27, 2025, eight Swiss cities will be transformed into a stage for the European Women's Football Championship. Surrounded by impressive mountains, Switzerland is a magnificent setting. The tension when the ball whizzes past the goal, the cheering when the equalizer is scored – moments for eternity. Every pass, every shot, every save: football live is always an experience.

Switzerland welcomes fans from across Europe to the football festival of the year. Come and join in the party! Look forward to a unique atmosphere in the stadiums, to historic towns and to Swiss hospitality. The best thing about this European Championship? Whether it's a stadium or an excursion destination after the final whistle: everything is always somehow close by. Culinary highlights such as raclette, fondue and Swiss chocolate are right next to numerous outdoor activities such as hiking, mountain biking or rafting. It's a great feeling to be there when European football history is made and the best female players in Europe show their skills on the pitch.

Find time between games to get to know Switzerland. Here in the majestic Alps, between Zurich, Geneva, and St. Moritz, Italian flair is combined with Swiss hospitality, offering you a wide range of opportunities to discover the country, the mountains, the lakes and other vibrant locations for yourself.

Ice, Ice Baby – hygge hunt for the title

The hissing of the blades on the glassy ice. A roaring crowd – then a moment of complete silence, just before the puck zips into the net, sending the spectators wild. Make your dream come true and be there live when world-class sport is played out on the ice in Sweden and Denmark. At the Ice Hockey World Championship 2025, Stockholm and Herning will be the venues for unforgettable experiences. No breaks, no waiting – just speed, tactics, and adrenaline. Every sprint, every check, every shot on goal makes the arena shake. Can you already feel the electric atmosphere as the world's best teams fight for the title?

In addition to thrilling ice hockey matches, you will also be captivated by the Scandinavian way of life. Do you know what Fika is in Sweden, or why there is cheese in tubes? Find out! Do you know the Danish secret of hygge? Whether in dreamy coastal villages and on wide beaches, in deep forests and trendy cities – where will you lose your heart to Scandinavia?

Limitless sports and countless wonders

Unusual. Captivating. Unique. From August 7 to 17, athletes from around the world will gather at The World Games in Chengdu to compete in beach handball, karate, racquetball,l and many other unusual sports. Have you heard of tumbling or canoe polo? Or have you ever been to an official tug-of-war competition? No? Then head to the famous Chinese province of Sichuan – and be there when goosebump moments arise and legends are born.

And off the pitch? Hot bean paste, chili, pepper and spices – experience the extraordinary Sichuan cuisine. Chengdu, despite being a megacity with more than 21 million inhabitants, still represents a more traditional China. Immerse yourself in the pulsating energy of the city and explore the Wenshu Yuan, one of the best-preserved Buddhist monasteries, and meet the giant panda at the species conservation center.

When golf legends make history

Team USA against Team Europe. The best golfers from both continents go head-to-head: the Ryder Cup returns to America from September 23 to 28, and the legendary Bethpage Black Course in New York will be the venue for one of the most prestigious tournaments in the world.

Experience golf history, breathe in the scent of freshly mown fairways, and feel the unrivaled excitement of this unique tournament – this is golf in its purest form. Immerse yourself in this grand event, surrounded by the vibrant rhythm of the city that never sleeps. Be there when every shot becomes a goosebump moment and unforgettable stories are etched into the chronicles of golf.

Even beyond the infamous course, magical moments await. Ever been to the world's smallest museum? The Mmuseumm in Lower Manhattan is a true hidden gem. But you can also take in breathtaking views of the city on the Hudson River in Gantry Plaza State Park, at the Brooklyn Flea Market, at the Smorgasburg Food Market or from Summit One.