1. Subject and promoter

a.      The promoter of the prize draw is Deutsche Lufthansa AG, Airportring, 60549 Frankfurt am Main (hereinafter referred to as “Lufthansa”).

b.      The technical implementation is carried out by commissioned service providers (including Oscar Bravo GmbH).

c.      The campaign includes the creation of photo/video recordings in the Lufthansa Cube (hereinafter referred to as “the Cube”) and an associated prize draw. By taking part in the campaign, the participant accepts these terms and conditions.

 

2. Eligibility

a.      Persons aged 18 and over are eligible to participate.

b.      Participation is achieved by sharing the video created in the Cube on the participant’s own Instagram feed using the hashtag #MyLufthansaJourney and tagging the official Lufthansa account (@lufthansa).

c.      All participants will be entered into the prize draw for a chance to win 1x2 business class tickets to a destination of their choice – Cairo, Singapore, or New York – flying from either Munich (MUC) or Frankfurt (FRA). The winner will be drawn at random and notified via Instagram Direct Message.

d.      Employees of the Lufthansa Group and of the participating agencies and their relatives are excluded from participation.

e.      Participation is free of charge and independent of the purchase of goods or services.

 

3. Campaign implementation and prize draw mechanics

Participation takes place by:

1. Entering the Cube on site on the Kurfürstendamm, Berlin.
2. Creating a photo and/or video recording according to the instructions on site.
3. Sharing the image/recording on the participant’s own, publicly visible Instagram profile (via post or reel), tagging the account (@lufthansa) and using the hashtag #MyLufthansaJourney within the campaign period.
4. Complete transmission of the required data (name, email address) and submission of the declaration of consent via the terminal/tablet provided.
5. All participants who complete the aforementioned steps will be entered into the prize draw to win 1x2 Business Class tickets to a long-haul destination (Cairo, Singapore, or New York), departing from Munich (MUC) or Frankfurt (FRA).

 

4. Determination and notification of the winner

a.      The winner will be determined by random selection after the end of the campaign period.

b.      The winner will be notified via Instagram Direct Message. If the winner does not respond within three days of notification, their claim to the prize is forfeited and an alternate winner may be selected.

c.      There is no cash alternative to the prize, and the prize is not transferable.

 

5. Granting of rights/consent to image and sound recordings

As part of the campaign, visual and sound recordings will be created. Participants expressly agree to the following points:

1. Creation & display: Creation of photographs in the Cube and their display “live” on the large LED screen on site at the corner of Kurfürstendamm/Joachimsthaler Str. for the duration of the campaign.
2. Social media & marketing: Video footage of the campaign, in which participants can be seen/heard, may be used for social media clips (Instagram, TikTok, Facebook, LinkedIn, YouTube, etc.), newsletters, Lufthansa websites and paid for advertising (ads).
3. Scope: The granting of usage rights is unlimited in time and territory. This also includes editing (cutting, color grading, adding music) by Lufthansa or commissioned agencies (e.g., Oscar Bravo GmbH).
4. Purpose: Use in social media, case films, showreels, PR activities, various media placements, and competition submissions (awards).

 

6. Data protection information

1. Controller: Deutsche Lufthansa AG, Airportring, 60549 Frankfurt am Main.
   Email: datenschutz@dlh.de
2. Categories of personal data:

-        Image and sound recordings (photos and video recordings from the Cube),

-        Social media data (Instagram username, profile picture and the content shared as part of the prize draw),

-        Contact details (email address for sending the video and notifying the winner),

-        Metadata (technical data through use of the digital platforms (IP address, platform operators’ device IDs).

1. Purposes of processing:

-        Implementation of the photo campaign and display on the LED screen.

-        Implementation of the prize draw (identification of participants via Instagram, determination and notification of the winner).

-        Advertising use in social media, case films, and marketing measures.

1. Legal basis: The processing is based on the participants’ explicit and voluntary consent (Art. 6, para. 1 lit. a, GDPR).
2. Recipients: Data will be shared with commissioned service providers if this is necessary for fulfilling the purpose. These include commissioned agencies (e.g., Oscar Bravo GmbH), IT service providers, and operators of social media platforms (Meta, TikTok, Google, LinkedIn, X). Since some of these platform operators are based in the USA, the transfer takes place on the basis of adequacy decisions (EU-US Data Privacy Framework) or EU standard contractual clauses (Art. 44 ff., GDPR). The prize draw is not connected with Meta (Instagram) and is in no way sponsored, supported, or organized by Meta.
3. Revocation: Consent can be revoked at any time with effect for the future by contacting datenschutz@dlh.de. The withdrawal of consent does not affect the lawfulness of processing carried out up to that point. In the event of a withdrawal, participation in the prize draw ends.
4. Storage period: Data will be deleted as soon as it is no longer required to achieve the purpose unless there are legal retention obligations. Participants’ data relating to the prize draw will be deleted three months after the end of the campaign. After a withdrawal of consent, content on Lufthansa’s own channels will be deleted, provided this is technically possible. Lufthansa cannot delete content that has already been shared by third parties.
5. Data subject rights (e.g., via email to datenschutz@dlh.de): Participants have the following rights:

-        Right of access (Art. 15 GDPR),

-        Right to rectification (Art. 16 GDPR),

-        Right to erasure (Art. 17 GDPR),

-        Right to restriction of processing (Art. 18 GDPR),

-        Right to data portability (Art. 20 GDPR), and

-        Right to lodge a complaint with a supervisory authority (Art. 77 GDPR).

Participants can withdraw their consent at any time for future effect. In the event of revocation, their recordings will no longer be used for new projects; participation in the prize draw will end.

 

 

7. Code of Conduct & Exclusion

Lufthansa reserves the right to exclude participants who violate common decency, produce illegal content in the Cube, or manipulate the prize draw. Profiles set to "private" cannot be considered, as the tag and hashtag are not visible to the promoter.

 

8. Premature termination

Lufthansa reserves the right to cancel or terminate the prize draw and campaign at any time without prior notice for good cause (e.g., technical faults, official orders, security risks on the Kurfürstendamm).

 

9. Final provisions

The laws of the Federal Republic of Germany apply. There is no recourse to legal action.

 

10. Contact

For suggestions or questions regarding the promoter and data controller, please contact: julia.bayer.U472859@dlh.de.