With over 27 million members worldwide (more than 6 million in Germany) Miles & More is the most successful customer loyalty programme in Europe.

  • Opportunity to selectively target your messages at the exclusive Miles & More membership
  • Positive image transfer of the Miles & More brand to your company
  • Use of an existing infrastructure for your own customer loyalty system
  • Use of a high-quality mileage award system
  • Varied choice of communication options

Target group

  • More than 27 million members worldwide
  • Average age: 40
  • 62% of members are male, 38% female
  • 40% of members are managerial staff or self-employed
  • Members have above-average incomes
  • High affinity for new technologies

Profile of existing partner companies

  • High product quality
  • Affinity for target customers
  • Long-term partnership
  • Global presence or coverage of important Lufthansa markets

Miles & More partners

Miles & More has over 300 cooperative marketing partnerships with companies from a very wide range of industries:


Interested in receiving further information about the programme and a possible partnership? Then take the first step here.

Advertising with Lufthansa

Would you like to place your advertisements with Lufthansa? Learn more about the opportunities here on