What’s hot on Lindengasse
Tucked away between the Museum Quarter and Mariahilfer Straße lies Vienna’s 7th district. This vibrant neighborhood is the place to go in search of art, enjoyment, music or the city’s fashionable subculture. At its heart, Lindengasse and the small, creative studios and showrooms there have become a hot tip for young, innovative design. An appealing mix of avant-garde and tradition, suburban charm and urban chic has visitors and locals alike flocking to this narrow street every year.
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On the trail of unusual creations
Mandarina Brausewetter creations are one thing above all else: unusual. The designer has a predilection for sophisticated styles with some nice finishing touches. T-shirts with street art motifs are as much a feature of her collection as delicate blazers in sweatshirt fabric with puff sleeves. Alongside her own designs, Ms. Brausewetter also stocks becoming styles by upcoming fashionistas and hot labels.
Info: The Hot Dogs, Zollergasse 12 / Corner of Lindengasse, Tel. +43-1/236 88 14, Opening hours: Tue-Fri 11am-7pm, Sat 11am-5pm, www.thehotdogs.org
With Buntwäsche, her own label Melanie de Goederen demonstrates how simple cotton fabrics can be transformed into unique designer creations. Her customers come to the shop to choose from a range of different styles, colors and prints and put together their own personal favorite shirt.
Buntwäsche, Lindengasse 31–33, +43-664/780 44 61, Opening hours: Mon-Fri 11am-6pm, Sat 10am-5pm, www.buntwaesche.at
Sandra Gilles enchants her customers with hand-made nightwear creations: Subtle details on delicate lingerie made of silk, lace and cotton are her signature. Stylish daywear and colorful bags – affectionately known as “Sackerl” in Vienna – also belong to her collection.
la petite boutique, Lindengasse 25, Tel. +43-699/19 23 94 23, Opening hours: Tue 1pm-7pm, Wed 2pm-7pm, Thu 10am-1pm, Fri 10am-7pm, Sa 11am-6pm
Vienna – centre for young design
Purist, elegant and above all wearable are the words that best describe Stefanie Wippel’s creations. The designer makes all her collections herself, starting with cutting the fabric to finishing a garment with fancy stitching. She goes for comfortable, quality materials and styles that can be worn every day. She personally takes her customers’ measurements at her studio and tailors her exquisite designs to fit their figure like a glove.
Wabisabi, Lindengasse 20, Tel. +43-664/545 12 80, Opening hours: Wed-Fri 11am-6pm (Mid-July to mind-September, closed Wednesdays), Sat 11am-3pm, www.alle-tragen-wabi-sabi.at
If you’re looking for the right companion, you’re sure to find it at Ozelot. This store has bags of bags in every shape and size: notebook bags, purses, sports bags, toiletry bags and travel bags; bags to go over your shoulder, strap onto your back or attach to your belt, and practical pocket-sized bags; also, bags in leather, nylon and felt – and even bags made from recycled fire hoses and air beds.
Ozelot, Lindengasse 43, Tel. +43-1/522 30 48, Opening hours: Mon-Fri 12 noon –7pm, Sat 11am-5.30pm, wwww.ozelot.at
pictures: Lubenow/look; Ruth Ehrmann (1); PR